In response to the demand for healthy, light, wholesome, and ecological fast-food options, BIO COMPANY approached Branding Cuisine to realize this project. Branding Cuisine developed the food concept and enlisted Giulia Raw Chef for recipe development. Together with her, we conducted the tasting phases of the project. To establish a clear market role for the product line and create the foundation for boosting sales, we created the brand 'Take it Easy.' Food photography, packaging, and point-of-sale communication resulted in a cohesive appearance that positions 'eco' as a contemporary, hip lifestyle.
BIO COMPANY has received a complete, delicious, vegan convenience line that is healthy and innovative, not only meeting but exceeding urban dietary needs. The eye-catching brand 'Take it Easy' appeals to both the environmentally conscious and the lifestyle-focused audience. With this portfolio expansion, BIO COMPANY fills a gap in its offerings and positions itself as a leader in its market category.