Lectures & Workshops
New perspectives begin with clarity.
Gastronomy shapes habits, expectations, and decisions – every single day. Those who understand its impact can actively shape the future.
Branding Cuisine’s talks and workshops combine strategic clarity with practical applicability. For organizations that want to rethink hospitality with intention.

Balázs Tarsoly
Restaurant brand expert, founder of Branding Cuisine, and author of “Zukunftsküche – Nachhaltigkeit als Erfolgsrezept für die Gastronomie.”
For nearly two decades, he has advised hospitality businesses on developing future-ready concepts. His work connects strategic brand leadership with deep guest psychology — always impact-driven and with a clear focus on economic success.
As a speaker, Balázs offers fresh perspectives on the role of gastronomy in a changing world and demonstrates how organizations can actively leverage this transformative power.
Keynote Topics:
• Gastronomy sets the table for tomorrow.
• How strong brands enable transformation
• Guest psychology: Why people choose what they choose
• Can “home” protect the climate? The promise — and limits — of regionality
• Greenwashing? Greenhushing? Greenleading.
• From paternalism to inspiration: Implementing climate-conscious food concepts
• Is sustainability affordable? The three most powerful levers for future-ready hospitality
Additional topics available upon request.
Workshop Topics:
• Connecting identity, sustainability, and design: positioning hospitality for the future
• Culinary strategy & communication: brand development in hospitality
• Optimizing your point of sale for measurable impact
Additional topics available upon request.

Serena Carloni
My name is Serena Carloni, I was born in Bologna, Italy, in 1974, and I have been living in Germany for 20 years.
In my mid-thirties, after achieving everything that our society and belief system defines and expects as success, I embarked on a deep journey within myself and questioned everything.
This awakening process led me to make changes and become the person I truly am.
I am a Nutrition Coach and Nutrition Consultant.
I completed my training as a Nutrition Consultant at Paracelsus Berlin with Professor Dr. Med. Ralf Hilbert.
I am a certified Mediator and a member of the Federal Association of MEDIATION.
I completed my training as a Mediator at Fokus Institut with Rita Wawrzinek in Berlin.
I am a Coach.
In particular, I accompany and support parents, children, teenagers, and couples in gaining clarity about themselves and their situations. I completed my training in Parent Coaching, Child Coaching, and Relationship Coaching with Michal Berg (SFK - Los Angeles, California).
Lecture Topics:
• Healthy nutrition: what is it?
• Mindful eating
• Mindfulness in the workplace
• How my diet influences how well I work
Additional topics available upon request.



