What the Food!

Better happy - What the Food!'s ambition: to become the Home of Healthy Eating for more and more people. The uncompromisingly healthy and delicious cuisine quickly conquered Frankfurt am Main.

Our focus

Branding Cuisine supported What the Food! during its brand launch and collaborated with the founders, Nina Rümmele and Ekaterina Bozoukova, to create a friendly and contemporary brand. Our focus was to translate the clarity of the corporate identity into the corporate design and food photography and to transport it into daily business communication.

Brand Benefit

The honest and personable communication of What the Food! that connects with the guest, appreciates them, and takes them along is the recipe for success at What the Food!. The brand is well-positioned to multiply this spirit in many more shops.